Fit Food Mobile app

Brief

In mid-winter 2021, the company Fit Food invited me to help design their app mobile.

For this work we met to discuss the time to define the activities that will be needed before starting interface design, such as user research and information architecture. We made a 6-month plan since we had to do a user discovery final and more detailed product.

Structure

In the creation plan I projected the discovery milestones, workshops, demonstrations and deliverables. He The scope of the project was high, they expected to have outstanding results with respect to the market. This is why we were defining the customer segment and what they expected to receive to know what prioritize requirements.

Diseño

In the design stage, the client had a standards manual and the necessary graphic elements to use them. I had to make some color adjustments to get the contrast ratio past the WCAG 2.1 AA web accessibility standards.

Aprendizajes

In the discovery stage, a consumer journey helps us understand the path of the people who made to satisfy a need. This trip helps us understand the context of this need, the moments you live, the points of contact with the brand, the emotions that arise in each interaction or service gaps. Assumptions and improvement initiatives will emerge from this journey. of the experience.

When projects have many interactions, sections or pages, in the design stage it is It is advisable to use software such as Figma, Sketch, Adobe XD, etc. that allows creating components for that when it is modified the change is reflected in all the parts where it is instantiated, with this Time is saved and a more organized workflow is maintained.