Diego Aravena Website

Brief

At the end of summer 2022, Diego contacted me because he was planning to redesign his portfolio.

We did this work in collaboration with Laikabit®, a company I am part of as a partner and UX designer. For the project, research was needed on responsive grids and how to manage the content on the client's part. We finally worked for about six months on the project.

Structure

In the plan we mark the milestones, activities and define the scope.

Our idea was to obtain maximum knowledge of the client's idea to propose designs and different ways of presenting information.

Design

In the design stage, we had the website to redesign, where we prioritized and defined the templates that would be used.

Learning

Expectations and agreements must be presented well and communicated for a common understanding. In this way, times are closer to reality.

All channels are essential. We can design amazing experiences for each channel, but they don't connect as a unified experience. Inconsistency can break the relationship between people and products. This applies to a personal website up to a large eCommerce site.